Caroline's Connections to Public Realtions

Care, Create, Conserve

Ch. 2 Key Ideas January 24, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 10:03 pm

The art of persuasion had been around since Aristotle and has surprisingly remained quite the same and a large topic of study and interest for the media, politics, and our civilization as a whole. It seems that no matter if you are a Freshman in college taking a speaking class and giving your first speech to your class of twenty people or the President of the United States giving a State of the Union Address to the whole country.

*The basics of communication which are : sender, message, channel, and receiver. The sender is “the organization from which the message comes” and it then travels through the channel to the receiver(35).

*Key points and techniques of persuasive speaking which are : yes-yes, offer structured choice, seek partial commitment, and ask for more, settle for less(54).

* The acronym T.A.R.E. ( truthfulness, authenticity, respect, equity, and social responsibility) in the “tips for success” box explains which each letter stands for and it is an easy way to keep yourself in check when writing persuasively (56-57).

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)

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