Caroline's Connections to Public Realtions

Care, Create, Conserve

Ch. 6 Key Ideas February 27, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 10:58 pm

*Media advisories- have other names such as media advisories and can be useful to alert the editors about upcoming events that they might want to participate in as media. They can use these to find out the basic information such as What, Where, When, Who, and why. They are done in a short form with bullets instead of paragraphs. Try to keep them to one-page , simple, and to the point to ensure that it will have a better chance of being read and chosen by the editor (144-146).

*Electronic Media Kits-They are becoming more popular as our society becomes more adapt to the digital world and these can help because of their versatility. They can include a lot of information in a variety of formats such as videos, photos, and animation. The EMKs can reach a more diverse and expanded audience than the traditional format and will help the advancements of Media Kits a lot in the near future(149-150).

*Preparing a Pitch-It is important to really tailor your pitch to the reporter. This can be done through several ways and on page(157 )there is a very helpful box that list 10 particular tips for making the perfect pitch. Some of these include: not calling during deadline, offer help on trend stories, don’t send clips of other stories, and relationships are everything( 157).

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)


Ch. 5 Key Ideas February 23, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 9:59 pm

Chapter 5 was a very important chapter and focused on writing a news release. A news release is something that every PR professional should master and use often. This chapter was not very filled with  great excitement but gave the basic outline essentials and types of news releases that exist.

*The beginning of this chapter starts out with the first steps and the foundation for formating a news release. It starts out with asking the “basic questions” and goes through the process of the technical aspects of starting a news release such as margins, spacing, and topic selection (120).

*The “10 Classic News Release Mistakes” box in the chapter is really useful and I suggest even writing the 10 points down to keep by your desk or computer so they are handy at all times when you may be working on press releases for different events (129).

*Later on in the chapter there is a section on “Preparing the Multimedia News Release” which seems to be a growing movement and way of presenting news releases to editors. This section talks about the “do and don’t” of this form and what the finish product of a multimedia news release might look like (136).

*Section on “Types of News Releases” is also an interesting section because I have never thought about there being different types like, announcements, spot announcements, reaction releases, bad news, and local news (123-23). I now know about the different types I will be able to specialize and categorize my future news releases.

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)


One Week of Twitter.

Filed under: PRCA 3330,Topic of the Week — Caroline Rawlins @ 9:31 pm

During the past 7 days I have been making the best use of my Twitter account that had been stagnant for the past 8 months. We were challenged to use Twitter for a solid 7 days and tweet twenty times and respond to at least 5 tweets by classmates.

This assignment made me excited because I have had a Twitter account since last year and had not had a real interest in using it. I started the week not really knowing what to tweet about or how often to do it. During the first couple of tweets I began to get the hang of it and by following my classmates, teacher, and other PR professional I was able to see what they were tweeting and get a better grasp on it.

I enjoy how Twitter, unlike Facebook, posted your replies on your profile and also enjoy the simplicity of the profiles and walls. There are not notifications, applications, and photo event requests taking up your computer page. I can definitely understand why Twitter has grown in popularity as a social network.

There seem to be a different type of generation of the network than Facebook has. Twitter seems to have older and more established people and companies on it and they are easily accessed, even the celebrities are Tweeting for you to follow and have been verified as the “real deal” which is nice to see, so that you know they are authentic.

I will continue to use Twitter and we are starting a Twitter account for some other organizations that I am involved in on campus. I see Twitter as a simple and fast way to communicate and post updates about important events or things that are going on in the social networks around us. I even tweeted today and since last week it has become part of a routine for me that I plan to keep up, so that I can keep connected.


Sorority Stereotypes February 22, 2010

Filed under: Personal,PRCA 3330 — Caroline Rawlins @ 2:11 am

With being a member of a sorority there are always questions about the “type” of sorority I belong to. I take this question with a grain of salt and try to explain that there are types given to certain sororities and Greek life as a whole but that most of them are wrong. Sororities (mine for sure) were not founded on the ideals of partying, skipping class, and acting a fool.

Mine, Alpha Delta Pi, was founded on the ideals of Christian womanhood. We keep a GPA that is higher than the average Georgia Southern student, participate avidly in philanthropic events of their own sorority or for ones of another sorority. We are also involved in many on campus organizations such as Southern Ambassadors, Student Government Association, SOAR, and others.

So, next time you see a woman on campus or in the community with Greek letters of any type, try to look past the letters and look at the person.The letters do not define us, we define the letters and make them just an outward symbol of our inner strength.


Pack the House in Pink February 20, 2010

Filed under: PR Connections,PRCA 3330 — Caroline Rawlins @ 8:53 pm

Today is the annual Pack the House in Pink event. This event has been previously been sponsored by Zeta Tau Alpha sorority at Georgia Southern University but this year they teamed up with Phi Mu and Statesboro Women’s Service League. The Hanner Fieldhouse will be packed with pink being worn by the coaches, players, and fans of Georgia Southern Basketball Team.

The event is to raise awareness of  breast cancer and the pink being worn is a tribute to those who are battling or who have battled breast cancer. There are special events throughout the basketball games of the boys and girls’ games. These events include Phi Mu selling raffle tickets and have the proceeds go to organizations that are also supporting the fight against breast cancer. Zeta Tau Alpha will be selling t-shirts in pink that are made specifically for this event. There will also be shirts thrown into the crowd that are the color pink. Tickets are price from $3-$8 dollars , but it is free for the students of Georgia Southern University.

Each sorority at Georgia Southern has a philanthropy and Zeta Tau Alpha’s is Susan G. Komen for the Cure and this is the big event that is hosted by the sisters of Zeta Tau Alpha. This particular event is in its fifth year and seems to have gained momentum over the years and will continue to attract the student body  to get involved in a great cause and show that sororities are not just about going to parties and wearing Greek letters.


“The SPINdustry”

Filed under: PR Connections,PRCA 3330 — Caroline Rawlins @ 8:12 pm

Kim Kardashin is trying her hand at producing a show about the world of celebrity PR and follows Johnathan Cheban  and SimonHuck in a show titled ” The SPINdustry”.

Johnathan Cheban and Simon Huck are publicists with Command PR and this serves as the focus for the show. The first couple of episodes are just part of a special but Kardashin hope that it will turn into a series.

The first episode is documenting an event that Cheban and Huck are doing for Mel B. There are a list of top names that Kardashin would like to have on her show and the first episodes will determine the show’s popularity .

I believe that this show could be a big hit, but I worry about the way that it will portray the PR industry. Many people have the wrong impression of the industry  being about throwing parties and sipping on cocktails. This is far from the truth and I hope that “The SPINdustry” will be able to capture the hard work, stress, organization, and networking that all goes into it.

Since Kardashian is already in PR industry maybe she will use her platform to being a changed view of the industry. She already has her show “Keeping Up with the Kardashians” which is in its fourth season on the E! network so she is familiar with  the spot light and the how production works. With her background in the media I feel that she will do a good job with this show and start a revolution with the evolution of how PR professionals are viewed.


What Makes for a Newsworthy Story? February 18, 2010

Filed under: PRCA 3330,Topic of the Week — Caroline Rawlins @ 8:50 pm

When writing for a paper, magazine, webpage, or even blog it is good to have newsworthy stories. Having a newsworthy story essential to get your story publish and noticed by the audience.

First and foremost a newsworthy story must be current. No matter the length of your story or the size of your distribution you must have a story and information that is current. A story about an event that took place a week or two ago will not be something that gets the reader’s attention and does not make for  a newsworthy story. Along with being current the story should be localized. Having the story take place in the community or city or even state that you are living and working in makes it more appealing to the readers because they will be able to relate and have a sense of connection with the piece. A piece about a local school would be more interesting and appealing than a story about a school in another state that has no real effect on the local community.

Having a “wow” factor to the story is good. Any unusual event or thing written about will most likely get published and have something that draws the reader in and allows their minds to be captures by your story.  A story that is interesting, like a human interest story, can be unique and have a personal accord with the readers.Human interest stories can be about local people in the community or people who are not. As long as the story has a direct relevance with the readers it is a good thing to write about.

If you are ever stuck for a news lead just take a look around you and in your community. The more recent, the better and never forget that you can alway find something ordinary and make it great if you just take the time and look through new eyes.