I found this chapter the most applicable and interesting one so far because it dealt with the legal aspect of PR and how to avoid them. The law seems an issue that is always debated and always changing so it is very necessary to take the examples presented in the book and be able to learn from other’s mistakes before making my own.
* Employee Blogs: Many PR professionals have blogs and it is good to know what is acceptable and what is questionable. Even being a student blogger I have learned about being careful because you never know if a parent, friend, teacher, or future employer is reading. Many companies have their own “policies that provide guidelines for what rank-and-file employees, as well as public relations writers, can and cannot say”(68). If there are no policies set out it is good just to keep “nonpublic information” out of the public realm of blogs (68). Most people have a moral compass and should always rely on it if they are not sure.
* Misappropriation of Personality: I found it interesting that this was such a big issue and that even the deceased are protected (82). Celebrities can personally “cash in on their fame” (82). It is good to just be familiar on what defines a celebrity and what could be considered a trademark infringement.
*Tips for Copyrighted Material: The table found on page 74 was something that would be good to copy and have as a handout in a notebook .It lists bulleted one-to-two lined tips about what qualifies copyrighted material. This format is easy to understand and can serve as a reminder when writing any piece for submission to a teacher or boss.
( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)