Caroline's Connections to Public Realtions

Care, Create, Conserve

Pack the House in Pink February 20, 2010

Filed under: PR Connections,PRCA 3330 — Caroline Rawlins @ 8:53 pm

Today is the annual Pack the House in Pink event. This event has been previously been sponsored by Zeta Tau Alpha sorority at Georgia Southern University but this year they teamed up with Phi Mu and Statesboro Women’s Service League. The Hanner Fieldhouse will be packed with pink being worn by the coaches, players, and fans of Georgia Southern Basketball Team.

The event is to raise awareness of  breast cancer and the pink being worn is a tribute to those who are battling or who have battled breast cancer. There are special events throughout the basketball games of the boys and girls’ games. These events include Phi Mu selling raffle tickets and have the proceeds go to organizations that are also supporting the fight against breast cancer. Zeta Tau Alpha will be selling t-shirts in pink that are made specifically for this event. There will also be shirts thrown into the crowd that are the color pink. Tickets are price from $3-$8 dollars , but it is free for the students of Georgia Southern University.

Each sorority at Georgia Southern has a philanthropy and Zeta Tau Alpha’s is Susan G. Komen for the Cure and this is the big event that is hosted by the sisters of Zeta Tau Alpha. This particular event is in its fifth year and seems to have gained momentum over the years and will continue to attract the student body  to get involved in a great cause and show that sororities are not just about going to parties and wearing Greek letters.

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One Response to “Pack the House in Pink”

  1. ah01490 Says:

    I think that this event is great! It raises so much awareness for breast cancer, which affects so many people. I think it is great that so many people contribute to making this event happen. I read in my public relations book, which is Public Relations Writing and Media Techniques (6th Ed.) many different ways to create news. One of those ways was to team up with another organization. I think Phi Mu and Zeta Tau Alpha are doing a great job by teaming up with each other. By teaming up they are creating more awareness for this event. I think it is very smart to have this event be at a Georgia Southern basketball event, because the basketball games already get a lot of support. Great Job! This is a great example of Public Relations!


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