Caroline's Connections to Public Realtions

Care, Create, Conserve

Twitter and Celebrities March 29, 2010

Filed under: PR Connections,PRCA 3330 — Caroline Rawlins @ 2:52 pm

Recently I came across an article titled Tweets or Trouble. This particular article talked about the massive growth of Twitter since its inception in 2006. According to the article, Twitter “grew a staggering 1,382% from February 2008 to February 2009, and has more than 7 million unique visitors every month.” The popularity of Twitter reaches from students to scholars and has become the largest micro- blogging site on the internet.

Twitter and its varied users tend to even include celebrities like Rob Thomas, Kirstie Alley, and Kimora Lee Simmons. There is even a Tweet called Celebrity Tweet where you can track your favorite celebrities in one central location. The right of every human to express their opinion and exercise your right to free speech is apparent and celebrities are people after all, but the constant Tweets and updates about their lives are starting to cause them trouble.

Celebrities are loving the FREEDOM and being able to speak on newsworthy topics that they are interested or even involved in without having to wait on their representative to form a statement and take it to the press. According to the article,” Because of the public nature of the site, many public relations practitioners face a “media literacy” problem among their celebrity clients.” Once their client makes a Tweet it is there for life. Out there in the cyber world will be their comments and these might not always be the best things for the celebrities to do. Though they might not see the harm in it, there could be damage done to their or someone else’s reputation based on what they say.

Though Twitter allows the celebrities to be more accessible and public to their fans, they are also that much more accessible and public to the media and its criticism.Courtney Love made a great example when she proceeded to  Tweet an opinion of hers about a designer and his personal habits. The information could be proven true, but never the less she was sued for it  Celebrities opinions can be considered fact and taken out of context for many people. So, just be careful what you read and post and use discretion in all decisions about making information available on the World Wide Web.


Ch. 8 Key Ideas March 24, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 8:27 pm

Chapter eight was about selecting photos and graphics. I am not good a photography but this chapter allowed me to know how important they can be to your work.

* Subject matter-subject matter is something that is very important to relate to your piece. There are several types of shots that you can take and what to include in them. Pictures with a few people are usually much better than group photos  that could present problems. The “grip and grin” photo is a standard which “have been a traditional staple of publicity photos for years, and there is no evidence that they are going out of style”(190). So be sure to not involve too much or too many people and always be sure that the photo will complement the piece.

*Cropping and Retouching- “Cropping is editing the photo by cutting off parts of the picture that you don’t want”(199). This is something that many people of the public see as not ethical. Mainly considering retouching which is about “altering the actual content of the photo”(199). Taking things such as background things that hinder the photo can be fine, but many photographers have taken this technique and altered the appearance of the people to make them unrealistic. This is not fair to the public seeing this information because it could be seen as false information. So be careful when using these techniques.

* Distributing Photos- When trying to get your photos out there notice the four formats that you can use; thumbnail, bigger preview, low-resolution version, and high-resolution. This offers the editor with many options and choices. This will also up your chances of getting your photos noticed. This can occur online or through person to person meetings or social networking sites. There are many options when it comes to getting your photos out there so just pick the best medium and technique for you.

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)



Filed under: PRCA 3330,Topic of the Week — Caroline Rawlins @ 2:20 pm

PROpenMic is a website for networking that I was very unfamiliar with until the past couple of weeks. My PR Writing teacher, Barbara Nixon, turned me on to it and I have found it to be very similar to Facebook and Twitter, but has its unique features and settings to make it stand apart from the other social networking sites.

Like Facebook, you are given a profile page in which you can personalize with colors, updates, music players, and pictures. This may seem just like Facebook but there are things at PROpenMic that are not found on Facebook. The homepage set up of the site is defiantly more sophisticated and provides more than status updates and pictures posted. It gives insightful and information about relevant subjects of events in the field.

The social networking site has a statement of “Your Worldwide Network for Connecting & Learning” and by taking a familiar set up that many people know from Facebook and Twitter they apply it and make it work for the betterment of students, teachers, and practitioners.

There is a Jobs/Internships Main page that can connect the students to practitioners and jobs for their futures. This is a great tool when considering how many of the students that are connected on the site are upperclassmen and are in the stage of life where you start looking towards the future in hopes of a job in the field.. PROpenMic has a link for blog posts that you might write or find it also has a tab for forums in which everyone can participate and with the smaller social feeling of the site it is easier to keep up and connect with people with similar goals and interests. There is also a Resources tab in which you can look for helpful videos, tips, and information about the site or PR field such as “acceptable rules of conduct” video.

I over all really enjoy this site even though I was a little hesitance that it would just be another networking site. It seems to be more than that and really catering to the PR world. I will continue to keep up my page and hopefully make a positive plug-in.


Lead Lab March 10, 2010

Filed under: PRCA 3330,Topic of the Week — Caroline Rawlins @ 3:52 am

This week for Public Relations Writing class we were directed to the NewsU Lead Lab course. This specific course was an interactive viewing of ways to improve your leads and explore that different types of leads that there are.

I learned about what to include in a lead and how to pick through information to get the essential information that is needed in a lead. I learned to include the five Ws and H ( who, what, when, where, why, how). It is important to answer these questions when you are trying to write a lead because these aspects draw the reader in. There were also two basic questions that should be ask yourself when writing a lead : What is the news?, What is the story about?

I was surprised about to how many different leads that there are. I usually just considered a lead to be a lead and not think about the different types of them and how each type is formated different . The type of lead depends on your audience and what type of message and feelings that you want to provoke within them. Like, a feature lead will be more emotional aspects and pulls than a hard news lead that just gives basic information and presents the story with no real opinions or emotions.

I would like to know more about crafting the leads. I would like to also know more about how the leads have a direct impact on the audience. I have learned about how to and how not to create a lead but I think that it would be interesting to see direct evidence of how a lead impacts the audience. Maybe look at what types of leads attract what type of audience with having scientific information to back it up. I am a very scientific, questioning, and curious person and would love to see this.


Ch. 7 Key Ideas March 3, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 2:46 pm

* The Lead(pg.177).- The lead of a story may be short  as a paragraph with no more than thirty words but it is the MOST important part of the story. The lead has the job of attracting the audience and get attention of the reader so that they will be enticed to read the whole article. “A good lead requires creativity on the writer’s part”(175). A lead is a promise that the reader will be offered details and information that is presented in the lead. So be sure to make a lead that flows with the story and sets it up to capture the reader.

*Op-Ed (pg 181).- An op-ed is something that I was not familiar with but through reading chapter seven I have learned a lot. An ep-ed is an article that can present a “variety of views on current news events, governmental policies, pending legislation, and social issues”(180). They are usually opposite the editorial page in a newspaper and can reach audience of readers who tend to read the editorials and have their strong opinions already set in place. So use these to reach an audience directly that you could not reach otherwise.

*Types of Features (pg. 168)-I never realize how many types of features there are. There are case study, application story, research study, backgrounder and the list goes on. These may be a list but there are “no practical limit to the variety of stories that can be written”(168). Basically, anything that can be made interesting can be made into a feature story. So read on in chapter seven to understand the different types of feature stories since the lines between them can get blurry at times.

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)


Smoke Out For Lung Cancer March 2, 2010

Filed under: PR Connections,PRCA 3330 — Caroline Rawlins @ 5:27 am

When most people see the words “Smoke Out” there are a few different and usually illegal thoughts that come to mind. These thoughts are from the truth when speaking about the “Smoke Out for Lung Cancer” that Alpha Delta Pi holds as an annual philanthropy event. The event will the fourth consecutive year that Alpha Delta Pi has teamed up with Delta Tau Delta to sell BBQ  plates for $5.

The event will take place on March 10, 2010. Delta Tau Delta  will be slow cooking several hundred pounds of pork that will be pared with baked beans and sweet tea to make a plated meal to eat at the Georgia Southern RAC Pavilion or taken to go.

The proceeds that are raised are given to the American Cancer Fund to help in with the finances of the research that they do. This is a great cause and a way to get involved in the support of a good cause and to see the Greek Life at Georgia Southern more than an outlet for parties.

Greek Life at Georgia Southern is 11 percent and growing with each year that passes. They are become a large organization as a whole and as they grow there is an emergence of an awareness of image on campus and the surrounding community. With this awareness there are starting to be more philanthropic events such as Smoke Out for Lung Cancer, War of the Wings ( Kappa Delta), Big Man on Campus ( Zeta Tau Alpha). All of these events raise money for cause worthy organizations.

If the Greek Community can keep this up, they are well on their way to changing their image as it relates to the other students and members of the community.