Caroline's Connections to Public Realtions

Care, Create, Conserve

Lead Lab March 10, 2010

Filed under: PRCA 3330,Topic of the Week — Caroline Rawlins @ 3:52 am

This week for Public Relations Writing class we were directed to the NewsU Lead Lab course. This specific course was an interactive viewing of ways to improve your leads and explore that different types of leads that there are.

I learned about what to include in a lead and how to pick through information to get the essential information that is needed in a lead. I learned to include the five Ws and H ( who, what, when, where, why, how). It is important to answer these questions when you are trying to write a lead because these aspects draw the reader in. There were also two basic questions that should be ask yourself when writing a lead : What is the news?, What is the story about?

I was surprised about to how many different leads that there are. I usually just considered a lead to be a lead and not think about the different types of them and how each type is formated different . The type of lead depends on your audience and what type of message and feelings that you want to provoke within them. Like, a feature lead will be more emotional aspects and pulls than a hard news lead that just gives basic information and presents the story with no real opinions or emotions.

I would like to know more about crafting the leads. I would like to also know more about how the leads have a direct impact on the audience. I have learned about how to and how not to create a lead but I think that it would be interesting to see direct evidence of how a lead impacts the audience. Maybe look at what types of leads attract what type of audience with having scientific information to back it up. I am a very scientific, questioning, and curious person and would love to see this.

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