Caroline's Connections to Public Realtions

Care, Create, Conserve

Ch. 9 Key Ideas April 2, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 9:12 pm

Chapter nine was a longer chapter than the one before so there was a lot of information to take in. It was all about writing for radio and television and had a lot of good tips and techniques on the subject.

*Television Lingo-on page 223 there are a list of eight titles for the people working in the television industry. I found this simple but essential. It is always necessary to know the correct words and jargon when working in the industry. It will make you look more versed in the field and also help you translate what the people surrounding you are talking about.

*Video News Releases- on page 225 struck an interest of mine. I have been doing many press releases through my classes for this year and the previous ones but I have never really been exposed to. They are very costly, running about $20,000 to $50,000 to produce and distribute. The basic package includes : “consultation on story concept and news positioning, producing, script, 1-day shoot, edit, and voiceover”(225). This method should only be used for a very newsworthy cause.

* Talk Show Guest-Sometimes it is hard to do a great interview but chapter nine gives a good “tip box” for picking and handling an ideal guest. It says to pick a spokesperson that is personable and approachable, guest should have strong opinions, guest should be passionate about the subject, spokesperson should debate without getting personal, and to have an overall engaging personality.

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)


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