Caroline's Connections to Public Realtions

Care, Create, Conserve

Infographics April 3, 2010

Filed under: PRCA 3330,Topic of the Week — Caroline Rawlins @ 4:51 pm

Infographics are something that I was very unfamiliar with when first hearing the word. It sounded complicated and difficult. Right away I thought about charts and numbers and complexity.  I soon learned that infographics are actually something that we see quite often. You may seem them in printed newspapers, magazines, or even online websites or blogs. They are basically everywhere!

Infographics are a visual way to represent information, data, or knowledge that are put into graphs or charts that aid in the understanding of text-based content. Here is an example of an infographic. The developmental process of infographics can help make something complicated to be very simple. The infographic I demonstrated above is one that was used by a marketing agency to help them to develop and carry out a plan for their particular client.

Infographics do not always have to be in a flowchart structure, here are some other examples that really appeal to the visualization of the individual. Using colors,shapes, and information in this particular format makes your client/audience understand the information better and be more apt to pay attention.

To create and infographic there are many sites and resources just like this one written by Joshua Allen, or this one in the form of a handout used at Indiana Institute of Technology. All of these are good resources and examples of infographics. Infographics can be used in any situation especially in the field of Public Relations since our main duties are in working with the client or media convey a certain message or information. They can be used to explaining a business plan to a client or explaining a client to the media.

I am not very well versed in the formation of infographics but hope to become better at it through practice and be able to use them in future pieces that I do.

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