Podcasts are nothing new, especially to my generation. We are such a technological generation that we are automatically attracted to anything digital or technological.
Listening to the podcasts were a new thing for me to do, but not a new concept to me. I chose to listen to the Marketing Over Coffee segments. I listened to News Besides the iPad, Marketing Round Up, and Now with More Bad Irish Accent! podcasts. I chose to listen to this particular podcasts network because it had an organized website and gave a play-by-play with what you were going to hear in each segment by listing the topics with times below the link.
Marketing Over Coffee is done in a relaxed environment by being recorded at a coffee-house. The natural noises in the background make it very easy to relate to the surrounding and they make you feel as though you were sitting at the table with John Wall and Christopher Penn.
Each podcast started out talking about the weather, hot topics, or just general issues that seemed to draw the listener in. They then moved on to particular topics about marketing. They talked about social media and how to get the top executive members of businesses to buy into it. They even took e-mail questions from listeners and answered them on-air. The men always talked in a conversational and light manner that made it more enjoyable than reading a textbook, newspaper, or magazine that might contain the same information.
I learned so much about marketing, networking, and overall knowledge about technology and ways to use it all to my advantage. Listening to podcasts are very beneficial to someone working in or planing to work in the PR field. They keep you up to date on current issues and educate you about ideas and techniques that are very easy and important to apply to your practices.