Caroline's Connections to Public Realtions

Care, Create, Conserve

Ch. 14 Key Ideas April 24, 2010

Filed under: PRCA 3330,Reading Notes — Caroline Rawlins @ 7:59 pm

Chapter 14 details the specifics of writing e-mails, memos, and proposals. I think that I pretty well versed on these issues but this chapter offered some new insight to the issue.

* Do not over crowd( pg. 386-87)- in such a technology based world it is easy to overloaded with e-mails, voice mails, Facebook, and Twitter so becoming bombarded with such things to sift through can get a bit stressful. To prevent these things it is good to “follow the basic guidelines of clarity, completeness, conciseness, correctness, courtesy, and responsibility in all your writing” (pg. 386). These principles are each outlined on page 387.

*Letters (pg. 395-398)-Some people may think that letters are old school and that all the technology has phased out but page 395- 98 gives the purpose, content, and formating of letters to allow you to make a well written letter. Always remember that the first paragraph of a letter is the most important and that it should be written on standard business stationary and being no longer than four or five paragraphs. Letters can be used for just about any occasion such as to “give information, to ask for information, to motivate, to answer complaints, to sooth or arouse, to warn” and many more (pg. 395). Think about writing a letter next time you need to convey any message .

*Position Papers (pg. 400)- Some people may not be familiar with position papers but every one will likely write one in their professional career.  Page 400 gives some tips on writing a position paper and describes the reasons for writing one. Some of the reasons include giving background information when talking to the media, method of advancing perspective and point of view, and as a marketing technique for establishing the organizations as a thought leader in the industry.

( information taken from: Public Relations Writing and Media Techniques by: Dennis L. Wilcox sixth edition)


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